Promote Yo' Self! Self Definition In The Mean Time

"......and what is it that you do?"

Those words are thrown in our face often. Whether it be during a cocktail party with friends or in a casual meeting at a bar. We humans often define ourselves by our work. When we meet someone, we often take a shot at summing each other up based on the accomplished level of occupation or the ways they've decided to make a living

As entrepreneurs we can often get tongue-tied and fumbled when asked what is it that we do. We as creatives know that we eat, sleep and breathe our passions. It's what we work on during ther early morning and late at night. It's what we chat about with friends and the people who love us. Its what we'd much rather be talking about at any given point in a conversation. Am I right?!

But for some reason when we are asked what we do we revert back to the office job we hold or the part time gig we dread so much. We fail to define ourselves to others as who we actually are - the passionate, creative, hard working, women we've come to be.

As you develop your brand one step in actualizing that end goal is this: BE THAT WOMAN NOW! Don't wait until you have a website or business cards or your first client to be her. Because all those things are only by-products of what you already have flowing inside of you.

Lead with your passion project when introducing yourself and give the people who are getting to know you a glimpse at the REAL you. Not only does this reaffirm that dream and goal in your own mind and heart but it also opens you up for access to other people who may be seeking your services or product.

I can give a million examples of when I decided to lead my introduction with the fact that I "own a childcare placement agency" instead of mentioning my full time office job. When people heard that they said "Oh! Im looking for a nanny or I know someone who could really use your agency to find care" With those opportunities I built my agency until I was able to quit my full time job.

So, promote yo' self! And if making those business cards or creating a "coming soon" website makes you feel a little more official; more power to you, girl. Do it! But know that your passion is "what you do" and until you start living that thing out you're holding back on giving the world what its been waiting on from the entrepreneurial genius that you are!

I got a challenge for you: If you don't already have one make a signature for your personal email with your title pertaining to the business you're building. It can go something like this:

Rachel Cargle
Founder and Creative Director
The One That Got Away, LLC 

Super simple but a strong nod to the business owning maven that you are! Cheers to being the boss!